Roots of Opportunity Foundation ("we," "us," or "our") operates the website rootsofopportunity.org. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using our website, you agree to the practices described here.
1. Information We Collect
We collect information you provide directly to us, including:
- Contact information: name, email address, and phone number when you submit our contact form, join a waitlist, or enter the sweepstakes
- Payment information: when you make a donation, your payment details are processed by our payment providers (Stripe or Datacap Systems). We do not store your credit card number on our servers
- Sweepstakes entry information: billing name, billing address, and entry tier when you donate to enter the Jersey City Keys Campaign
- Communications: any messages or correspondence you send us
We also collect certain information automatically when you visit our website:
- Browser type, device type, and operating system
- Pages visited, time spent, and referring URLs
- IP address and general geographic location
2. How We Use Your Information
We use the information we collect to:
- Process donations and issue receipts
- Record and administer sweepstakes entries
- Respond to your inquiries and messages
- Send confirmation emails and donation receipts
- Notify waitlist members when the Jersey City Keys Campaign opens
- Understand how our website is used and improve it over time
- Comply with legal obligations, including sweepstakes regulations
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We only share your data with service providers who help us operate our website and programs.
3. Cookies and Analytics
Our website uses Google Analytics (GA4) to understand visitor behavior. Google Analytics places cookies in your browser that collect anonymous information about your visit, including which pages you view and how long you stay.
You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on or by adjusting your browser's cookie settings.
We do not use advertising cookies or tracking pixels from social media platforms.
4. Email Communications
When you submit your email address through our website (via the contact form, waitlist signup, or donation checkout) we may send you transactional emails such as confirmations, receipts, and campaign updates. These emails are delivered through Resend, our email delivery provider.
We will not send you unsolicited marketing emails. If you receive an email from us and no longer wish to, you may unsubscribe at any time using the link included in the email or by contacting us directly.
5. Payment Processing
All payment transactions on our website are processed by third-party payment providers:
- Stripe: used for general donations on our Donate page. Stripe is PCI-DSS compliant and uses 256-bit SSL encryption. See Stripe's privacy policy at stripe.com/privacy
- Datacap Systems: used for sweepstakes entry donations in the Jersey City Keys Campaign. Datacap processes your payment information directly. We receive confirmation of your payment but do not store your full card details
By making a payment on our website, you agree to the relevant payment provider's terms and privacy policy.
6. Third-Party Service Providers
We work with the following third-party services to operate our website and programs. Each has its own privacy policy governing how it handles data:
- Vercel: website hosting and serverless functions (vercel.com/legal/privacy-policy)
- Google Analytics: website analytics (policies.google.com/privacy)
- Resend: email delivery (resend.com/legal/privacy-policy)
- Stripe: donation payment processing (stripe.com/privacy)
- Datacap Systems: sweepstakes payment processing
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including maintaining records of donations for tax and legal compliance, and administering active sweepstakes campaigns.
Donation records are retained for a minimum of seven (7) years in accordance with IRS recordkeeping requirements for nonprofit organizations. You may request deletion of your contact information at any time, subject to our legal retention obligations.
8. Your Rights and Choices
Depending on where you live, you may have certain rights regarding your personal information, including the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information (subject to legal retention requirements)
- Opt out of email communications at any time
- Opt out of Google Analytics tracking
To exercise any of these rights, please contact us at the address below. We will respond within a reasonable timeframe.
9. Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. The Jersey City Keys Campaign sweepstakes is open to individuals 18 years of age or older only. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.
10. Data Security
We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. All data transmissions on our website are encrypted using SSL/TLS. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
11. Links to Other Websites
Our website may contain links to third-party websites (such as SERHANT., partner organizations, and payment processors). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.
13. Contact Us
If you have questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:
Roots of Opportunity Foundation
54 Woodlawn Ave #3, Jersey City, NJ 07305
Email: info@rootsofopportunity.org
Website: rootsofopportunity.org